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Webinar: No One Cares about Your Qualifications - SMPS Colorado

Date: May 6, 2020
Time: 1:15 PM - 2:15 PM
Cost: SMPS members free / Non-members $10
Location: Online

Register Today! Webinar and registration provided by the Society for Marketing Professional Services (SMPS) of Colorado

There is no question that selection committee’s have seen all the qualifications they care to see. Quals never win a project. What wins is focusing on creating a compelling meaningful offer to clients. Marketers need to move from being the curators of data and facts to the curators of hope and inspiration. This session will keep you on the edge of your seats as you learn new techniques to write inspirational cover letters, create presentations that highlight what is important, and how and when to take the appropriate risks to differentiate within your market. Real life examples will be presented in a lively and engaging format. Our presenter will show examples of alternatives to submitting qualification packages and demonstrate the reasons why this approach does not work. He will show letters, presentations that cut to the chase and create compelling stories of hope for clients. He will also facilitate a group exercise whereby teams will use the learning to create a compelling pitch.

Join SMPS Colorado for a Virtual Session with Craig Galati, Principal of LGA Architecture in Las Vegas. He is a previous SMPS Society President, and recently received his AIA Fellow in 2019.

Learning Objectives:

  • Understand why clients are not excited by YOUR quals
  • Learn how to connect to a client’s emotions
  • Learn how to see the story in the project
  • Understand the use of images and how to write a compelling cover letter
  • Learn ways to open an interview and how to connect to the vision of a project