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Virtual: Everything is Better with PIE - Business Development Planning

Date: September 30, 2021
Time: 1:15 PM - 2:45 PM
Cost: SMPS Members $15 / Non-members $30
Location: Online

Register Today!

If you need a concrete, real-life, honest-to-goodness formula to follow for writing a Business Development structure, you have come to the right place! We will walk you through the different parts of a plan, show you how to implement it (even without fancy equipment or a CRM system!), and discuss how to evaluate it. We like to call this PIE. Who doesn't like PIE?!?! A successful BD process is complex and takes a significant amount of time, effort, and resources...not to mention creativity, persistence, patience, resilience, and a personal touch. But it's not complicated, and we'll show you the ingredients and instructions to this powerful recipe. Get ready to become a master BD baker!


PLAN: Business Analysis, Client Analysis, Business Goals
IMPLEMENT: Client Capture Plan
EVALUATE: Weekly, Quarterly, and Yearly Metrics
Complete Business Development Planning Workbook


Kristin Kautz, CPSM
Director of Marketing
LJA Engineering, Inc.

Kristin Kautz is a CPSM and received the 40-Under-40 Award from Building Design and Construction in 2006. She received her degree in Art and Political Science from Trinity University (San Antonio) and has spent the past 20 years in marketing and business development for non-profit, corporate, business-to-business, and customer service firms. She is the currently the Director of Corporate Marketing at LJA Engineering. Her career included Director of Marketing and Public Relations for the Georgia O’Keeffe Museum; Director of Corporate Marketing at Jones|Carter; Partner and Director of Marketing with PhiloWilke Partnership; Senior Associate and Director of Marketing for Bermello, Ajamil and Partners; and, Marketing Professional at Hellmuth Obata + Kassabaum (HOK). She has been active in SMPS years including: 2016 Marketing Excellence Award from SMPS Houston; Earned CPSM; Houston Chapter Board as Membership Director 2014-2016; Mentor; Programs Committee; Business Development Roundtable; Presenter at multiple past conferences (national, regional, and chapter education events); Design awards winner; and Chapter Diamond Sponsor.

"I believe in an iterative approach, where the aggregation of marginal gains yields extraordinary results. Working toward a large goal consistently by taking small steps and making measurable progress will get you to your destination. Use data to course correct and the momentum will move you beyond what you imagined. Know your process." ~Kristin Kautz